Canal de Panama, managed by the Panama Canal Authority, is a vital waterway connecting the Atlantic and Pacific Oceans. It offers maritime transit services, facilitating global trade by providing a shortcut for ships, reducing travel time and costs. The target audience includes international shipping companies and traders. The unique selling proposition is its strategic location and efficient lock system, allowing for the transit of large vessels while minimizing environmental impact through water-saving technologies. This positions the Panama Canal as a leader in global connectivity and sustainable maritime trade[1][2][3].