The Cancer Institute NSW is a statewide cancer control agency established under the Cancer Institute (NSW) Act 2003. It aims to reduce cancer incidence, increase survival rates, and improve quality of life for those affected. Services include cancer data collection, screening programs (e.g., BreastScreen and Cervical Screening), and strategic direction for cancer control. The target audience is the NSW community, healthcare providers, and researchers. The unique selling proposition is its comprehensive, evidence-driven approach to cancer control, making it a leading authority in NSW's cancer management and prevention efforts[1][2][3].