Canopy Mortgage is a mortgage lender focused on providing a streamlined and cost-effective loan process. They offer better pricing, technology, and compensation for loan officers, eliminating unnecessary middlemen and costs. Their services include mortgage origination and management using proprietary technology, ensuring faster and more efficient loan processing. The target audience includes consumers seeking home loans and loan officers looking for better compensation and control. The unique selling proposition is their flat organizational structure and advanced technology, which reduces overhead costs and allows for lower fees and better rates for clients[1][3].