Canstar is Australia's largest financial comparison site, established in 1992. It offers comparisons across over 30 finance categories, including banking, insurance, and superannuation, helping consumers make informed decisions[1][3]. Canstar provides expert value-based Star Ratings and Awards, focusing on product excellence rather than just price[1]. The company also operates Canstar Blue, which offers customer satisfaction research for various consumer products[3]. The target audience is Australian consumers seeking financial and product comparisons. The unique selling proposition is its comprehensive and expert-driven comparison services, empowering consumers to choose the right products confidently[1][3].