CapEd Credit Union is a nonprofit financial institution serving southwest Idaho, particularly the Treasure and Magic Valleys. It offers services like online banking, loan payments, bill pay, and financial education tools. Their target audience includes educators and the broader community. CapEd supports education through the Idaho CapEd Foundation and WeLoveTeachers.org. The unique selling proposition is its commitment to community support and financial empowerment, offering better rates and lower fees compared to traditional banks. Membership is open to those in the education sector and their families, as well as through a one-time donation to the Idaho CapEd Foundation[1][2][5].