Capricorn Society is a member-based cooperative supporting businesses in the automotive industry. Founded in 1974, it offers services like equipment finance, travel, and business protection. The cooperative operates on principles that allow members to save time and money, with benefits including dividends and networking events. Target Audience: Automotive businesses across Australia and New Zealand. Unique Selling Proposition (USP): Cooperative ownership and shared benefits, providing cost savings and collective strength against larger competitors. Capricorn has over 30,000 members and 2,000 preferred suppliers[1][3].