The Caravan Industry Association of Australia is the peak national body for the caravanning and camping industry. It champions a safe, compliant, and sustainable industry through operational pillars like data, advocacy, compliance, accreditation, and marketing[1][2]. The association supports over 6,000 businesses across the supply chain and serves a vast consumer base[2]. Its unique selling proposition is its comprehensive approach to promoting and sustaining the caravan industry, focusing on regional economic support and road safety[3]. The target audience includes industry stakeholders, consumers, and regional communities benefiting from tourism[2][3].