CareFirst BlueCross BlueShield is a nonprofit health insurance provider serving 3.5 million members in Maryland and the Washington metropolitan area. They offer a range of health plans, including Medicare Advantage and Medicaid options, with access to over 1.8 million providers[1][3]. Their services include virtual primary care through CloseKnit and wellness programs like WellBeingSM[2][3]. Their target audience includes individuals, families, and federal employees. The unique selling proposition is their commitment to affordable, accessible healthcare with innovative solutions and community engagement, positioning them as a leader in the Mid-Atlantic region[1][3][5].