Carnival UK, operating P&O Cruises and Cunard, offers luxury cruise experiences globally. Their services include family-friendly and adult-only cruises to various destinations like the Caribbean and Mediterranean. The target audience is primarily British holidaymakers seeking unique travel experiences. The unique selling proposition (USP) is the combination of iconic brands with a rich heritage, offering unforgettable holiday experiences through diverse itineraries and high-quality service, such as Cunard's White Star Service. Carnival UK emphasizes safety, environmental protection, and a culture of inclusion and diversity. Their Southampton head office supports these operations with a focus on employee development and customer satisfaction[1][4].