Carta is a San Francisco-based company specializing in capitalization table management and valuation software. It offers services like equity management, fund administration, and a private stock exchange called CartaX. Carta's target audience includes venture-backed startups, venture capital firms, and private businesses worldwide. Its unique selling proposition is providing an end-to-end platform for managing equity and financial operations in private markets, making it a leader in cap table management with a 95% market share. This comprehensive platform simplifies complex financial tasks, aligning with the needs of its diverse clientele across over 160 countries[1][3][4].