Carter Credit Union is a financial cooperative providing services like loans, deposits, and insurance. It serves over 45,000 members with assets exceeding $770 million. The target audience includes residents of northwestern Louisiana and southern Arkansas. Services include Free Checking, Auto Loans, Mortgages, and Commercial Lending. The unique selling proposition is its commitment to "people helping people," offering personalized service through advanced technology like video banking and a vast ATM network. This approach combines modern convenience with community-focused values.