Cash Converters is a global company offering second-hand retail and financial services. They operate over 669 stores across 17 countries, providing unsecured lending and buying/selling pre-owned goods[1][5]. Their services include small cash advance loans, personal loans, and vehicle financing[1]. The target audience is often financially underserved individuals seeking affordable options. Their unique selling proposition is providing accessible financial solutions and a wide range of second-hand products, emphasizing customer loyalty and responsible lending practices[3][5].