CASHe is a fintech company offering fast, flexible, unsecured personal loans and "buy now, pay later" products through its mobile app. It targets young salaried millennials and Gen Z in India, providing financial inclusion through alternate credit scoring algorithms. CASHe also offers credit lines, insurance, and investment options, positioning itself as a one-stop financial hub. Its unique selling proposition is the use of AI and machine learning for quick credit decisions, along with a user-friendly app experience, ensuring seamless and secure transactions[1][3][4].