CCAMLR (Commission for the Conservation of Antarctic Marine Living Resources) is not a company but an international organization. It conserves and manages the Southern Ocean ecosystem, focusing on marine life and resources. CCAMLR sets policies on fisheries management, marine protected areas, and ecological conservation. Its target audience includes member countries and environmental organizations. The unique selling proposition is its consensus-based approach to sustainable resource management, ensuring ecosystem balance while allowing rational use of resources. Services include policy development, scientific research, and international cooperation to protect Antarctic marine ecosystems.