Cedar is a healthcare software company based in New York, founded in 2016. It offers an enterprise fintech platform that connects healthcare providers and payers, optimizing the patient experience through data science and interactive design. Cedar's services include patient billing and payments solutions, such as Cedar Pay, which simplifies financial interactions for patients. The target audience includes healthcare providers and payers. Cedar's unique selling proposition is its ability to reduce administrative friction in healthcare, enhancing the end-to-end digital patient experience[1][5].