The Center of Excellence in Finance (CEF) is an international organization supporting finance officials in South-East Europe. It offers learning solutions in public financial management, tax policy, and central banking reform. CEF serves as a knowledge hub, combining expertise with regional insights to facilitate reforms. Its target audience includes public officials in South-East Europe. The unique selling proposition is its tailored, participatory learning approach, enhancing capacity development in the region. CEF supports Sustainable Development Goals, particularly Goal 17, by fostering partnerships for sustainable development[1][5].