CEFCU (Citizens Equity First Credit Union) is a federally insured credit union based in Peoria, Illinois, founded in 1937. It offers a range of financial services including loans, savings accounts, credit cards, and wealth management through CEFCU Wealth Management. CEFCU serves employees of Caterpillar Inc., its dealers, and individuals living or working in specific Illinois and California counties. The unique selling proposition is its commitment to enhancing members' financial well-being and community support, as evidenced by its Extraordinary Dividends and community partnerships. CEFCU provides personalized financial solutions with a focus on member loyalty and community involvement.