CellPoint Digital is a fintech leader specializing in payment orchestration, optimizing digital transactions for merchants. They offer an omni-channel platform that simplifies payment ecosystems, enhances customer experiences, and reduces costs. Their services include intelligent routing, reconciliation, and reporting. The target audience includes airlines, travel companies, and retailers. The unique selling proposition is their ability to unify payment experiences across channels, increasing conversion rates and minimizing costs through multi-acquirer relationships and alternative payment methods[1][2][3].