The Center for Effective Global Action (CEGA) is a research center at UC Berkeley that addresses global development challenges through impact evaluation and economic analysis. CEGA offers research, training, and policy impact services, focusing on poverty alleviation in low- and middle-income countries. Its target audience includes policymakers, donors, and researchers. CEGA's unique selling proposition is its rigorous, evidence-based approach to development, integrating diverse disciplines like economics, psychology, and engineering to inform policy decisions. This approach ensures that interventions are effective and sustainable, bridging the gap between research and social action[1][2][4].