The Chamber of Commerce and Industry of Western Australia (CCIWA) is a peak employers' and business association. It supports WA businesses by providing employee relations advice, training and development programs, and trade and investment networks. CCIWA advocates for policies benefiting businesses and communities, focusing on economic growth and innovation. Its target audience includes businesses, families, and the workforce across Western Australia. The unique selling proposition is its comprehensive support and advocacy for businesses, aiming to make WA a leading place to live and do business[1][2][3].