The Chambre de la securite financiere (CSF) is a self-regulatory organization in Quebec, Canada, established to protect the public by ensuring the integrity and professionalism of financial services representatives. It oversees about 32,000 members, including financial planners and insurance representatives. Services include mandatory continuing education, ethical standards enforcement, and public protection resources. The target audience is both financial professionals and the public. The unique selling proposition is its role in maintaining trust and compliance within the financial sector, ensuring that professionals prioritize client interests.