The Charities Aid Foundation (CAF) is a UK-based charity that facilitates effective giving by individuals, businesses, and governments. CAF offers services like banking for charities, payroll giving schemes, and donor-advised funds. Their target audience includes philanthropists, companies, and charities worldwide. CAF's unique selling proposition is its expertise in cross-border giving, ensuring donations reach charities safely and efficiently. They also provide research insights through reports like the World Giving Index and UK Giving Report, enhancing their role as a leader in global philanthropy[1][2][3].