Chartered Professional Accountants of Canada (CPA Canada) is the national organization unifying Canada's accounting profession. It supports over 217,000 members by setting accounting standards, conducting research, and promoting financial literacy. Services include certification programs, professional development, and advocacy for the profession. The target audience is accounting professionals and businesses. The unique selling proposition is the unified CPA designation, offering a consistent and recognized professional standard across Canada and internationally, enhancing the profession's influence and relevance globally[1][3][4].