CheckUP Australia is a not-for-profit organization dedicated to improving health outcomes for communities in need. They partner with government, industry, and the primary healthcare sector to deliver strategic leadership and sector-wide linkages. Services include service delivery programs for rural and urban communities, a health provider database, and events like the Health Leaders' Forum. Their target audience includes primary healthcare providers and communities requiring better health services. The unique selling proposition is their collaborative approach to advancing primary healthcare through innovative solutions and integration, fostering a better health system for all.