Chetwood Bank, formerly Chetwood Financial Limited, is a digitally native bank based in Wrexham, UK. It offers targeted financial products like LiveLend, BetterBorrow, SmartSave, and ModaMortgages, focusing on underserved customer segments. Their unique selling proposition is creating innovative, customer-centric products using technology to improve financial experiences. Chetwood targets specific customer needs through different brands, providing a no-nonsense banking approach. Their services aim to make customers better off by offering dynamic loan rates and easy savings management, setting them apart from traditional banks[1][3][4].