Chippin is a pet nutrition company specializing in sustainable and hypoallergenic dog food and treats. They use underutilized proteins like insects, overpopulated fish, and algae to reduce the environmental impact of pet food production[1][3]. Their products are developed with veterinarians and focus on science-backed, traceable nutrition[4]. The target audience is pet owners seeking eco-friendly and healthy options for their pets. The unique selling proposition (USP) is the use of sustainable, alternative protein sources to create nutritious pet food while minimizing environmental footprint[3][4].