Choice by KT (formerly Kingdom Trust) offers self-directed Individual Retirement Accounts (IRAs) allowing investments in bitcoin, crypto, stocks, ETFs, and gold. Their platform enables users to hold their own crypto keys, providing full control and security. The target audience includes bitcoin enthusiasts, 401(k) holders, traders, and new investors seeking tax-efficient retirement savings. The unique selling proposition is the ability to invest in various assets within a single IRA while minimizing capital gains taxes and offering free bitcoin through their Blinko game. This setup appeals to those prioritizing flexibility and control over their retirement investments[1][2][3].