Cholamandalam Investment and Finance Company Limited is a comprehensive financial services provider offering vehicle finance, home loans, SME loans, consumer loans, insurance, wealth management, stock broking, and mutual fund distribution. Their target audience includes individuals and small to medium-sized enterprises. The company operates through 1,191 branches across India, managing assets over Rs 1,12,782 crore. Their unique selling proposition lies in providing a wide range of financial services under one umbrella, making them a one-stop solution for diverse financial needs. This integrated approach helps them maintain a strong customer base and competitive edge in the market[1].