Choose Chicago is the official destination marketing organization for Chicago, promoting the city as a global visitor and meetings destination. It offers services to attract regional, national, and international business and leisure visitors, enhancing the city's economic vitality. The target audience includes tourists, meeting professionals, and businesses. Choose Chicago's unique selling proposition is its ability to leverage Chicago's unmatched assets to create a vibrant cultural and economic experience, fostering partnerships and initiatives like the Sundance Institute x Chicago event to bolster the city's reputation as a must-visit destination. It also supports equity and inclusion through the Choose Chicago Foundation.