Choose Love is a global organization providing humanitarian aid to refugees and displaced people. They offer services like search and rescue, emergency medical care, vital supplies, mental health support, and education[1][3]. Their target audience includes refugees worldwide, with a focus on supporting grassroots organizations[1][3]. The unique selling proposition is their innovative approach to humanitarian aid through a virtual shop where people can buy essential items for refugees, ensuring direct impact[2][3]. This model allows donors to see exactly where their money goes, fostering transparency and accountability.