Christian Aid is a UK-based relief and development charity that works to end poverty worldwide. It provides humanitarian relief, long-term development support, and advocacy services, focusing on issues like climate change, peace-building, and tax justice[1][2]. Christian Aid partners with local organizations in 24 countries, targeting vulnerable communities[2]. Their unique selling proposition is their commitment to addressing the root causes of poverty while upholding humanitarian standards, guided by Christian values[1]. The target audience includes marginalized communities globally, with a focus on those most in need[1][2].