CIBC Mellon is a joint venture between CIBC and BNY Mellon, offering asset servicing solutions to institutional investors. Services include custody, fund administration, and securities lending. Their target audience is Canadian and global investors into Canada. The unique selling proposition is the combination of local expertise from CIBC and global reach from BNY Mellon, providing comprehensive asset servicing solutions with a strong technological backbone. This blend allows CIBC Mellon to deliver tailored services with a global scale, enhancing operational efficiency and client satisfaction[1][3][5].