Cibus | Pluxee is a leading provider of employee benefits and meal subsidies in Israel. They offer a digital wallet platform allowing employees to access over 10,500 restaurants and various retail partners for dining and shopping benefits[3][4]. Their services enhance employee engagement by providing flexible and personalized benefits that can be integrated into existing payroll systems[3]. The target audience includes employers seeking to boost employee satisfaction and employees looking for convenient dining options. The unique selling proposition is the comprehensive and flexible digital benefits platform that empowers employees to choose how they use their benefits[3][4].