CIMB Group Holdings Berhad is a Malaysian universal bank offering consumer banking, wholesale banking, Islamic banking, and asset management services. It operates across ASEAN and major global financial centers, serving individuals, businesses, and corporates. CIMB's unique selling proposition is its extensive ASEAN network and expertise in Islamic finance, making it a leader in the region. Its services include loans, credit cards, investment banking, and Shariah-compliant products. The target audience includes retail customers, SMEs, and large corporations across Southeast Asia and beyond. CIMB's digital transformation and commitment to sustainability also enhance its market presence.