CIPFA (Chartered Institute of Public Finance and Accountancy) is a UK-based professional body specializing in public financial management. It offers qualifications for public sector accountants and leadership positions, along with advisory services like consultancy and training. CIPFA's target audience includes public sector professionals and organizations. Its unique selling proposition is being the only global body dedicated exclusively to public finance, promoting sound financial management and governance. CIPFA supports public services improvement through education and advisory services, ensuring transparent public financial practices[1][3][4][5].