Cirencester Friendly Society Limited is a mutual insurance provider specializing in income protection. They offer services like regular payouts for members unable to work due to illness or injury, along with added benefits such as 24-hour GP appointments and mental health support[1][2]. Their target audience includes workers across the UK, particularly those seeking value-for-money protection[4]. The unique selling proposition is their mutual status, allowing profits to benefit members directly, and a focus on delivering high-quality service through industry-recognized awards and customer satisfaction benchmarks[3][4].