CIRO (Canadian Investment Regulatory Organization) is a non-profit, national self-regulatory organization formed by merging IIROC and MFDA. It oversees investment dealers, mutual fund dealers, and trading activities in Canada's debt and equity markets. CIRO sets and enforces rules for financial conduct, ensuring investor protection and market integrity. Its services include compliance monitoring, enforcement, and surveillance. The target audience includes investment firms and their representatives. CIRO's unique selling proposition is its comprehensive regulatory framework that consolidates oversight functions, enhancing efficiency and consistency in financial regulation across Canada.