Citi India is a financial services company offering consumer banking, credit, investments, insurance, loans, and cards. It provides services such as internet and mobile banking, corporate and investment banking, and transaction banking[1][3]. The target audience includes both individual consumers and corporate clients. Citi India's unique selling proposition is its extensive global network combined with local market expertise, enabling it to provide innovative financial solutions[3]. However, in March 2023, Citi sold its consumer business in India to Axis Bank, focusing on corporate and institutional services[5].