Citibanamex is a leading Mexican bank, part of Grupo Financiero Banamex, owned by Citigroup. It offers a wide range of financial services including commercial banking, investment banking, insurance, and wealth management to individuals, SMEs, and government entities[1][4]. With over 1,600 branches and 7,500 ATMs, Citibanamex serves more than 20 million clients[2]. Its unique selling proposition is the integration of global financial expertise with local market knowledge, providing clients with access to international investment products and technology[2]. The target audience includes retail and corporate clients seeking comprehensive financial solutions.