Citizens Property Insurance Corporation is a not-for-profit insurer of last resort, providing property insurance to Florida residents unable to secure coverage from private insurers. It offers standard and basic personal lines policies and commercial lines policies for residential and non-residential properties. The target audience includes homeowners and businesses that cannot obtain insurance elsewhere. The unique selling proposition is its role as a safety net for those who cannot afford or access private insurance, with policies priced competitively, though often with more limited coverage[1][3][5].