City & Docklands is a vertically integrated property development and investment firm specializing in regeneration sites across London. They deliver innovative, sustainable homes and manage a Build to Rent platform through AWOL. Their services include property development, investment, and management. The target audience is primarily residential customers seeking high-quality living experiences. The unique selling proposition is providing a 5-star lifestyle without high costs, focusing on exceptional customer service and value for money. They also invest in complementary businesses to enhance their offerings and create lasting relationships with stakeholders[1][3][4].