Climate Bonds Initiative is a not-for-profit organization that mobilizes global capital for climate action by promoting investments in low-carbon and climate-resilient projects. They offer services such as green bond certification, market intelligence, and policy advocacy. Their target audience includes institutional investors, governments, and industry stakeholders. The unique selling proposition is their Climate Bonds Standard and Certification Scheme, which provides a trusted label for climate-aligned investments, enhancing investor confidence and facilitating green finance growth. This standard helps differentiate genuine climate investments from others, ensuring credibility and transparency in the market[1][3][5].