CloseKnit is a virtual-first primary care service offering preventive, urgent, and mental health support, along with insurance navigation. It targets individuals with CareFirst BlueCross BlueShield health plans, providing 24/7 access to care through its app. The unique selling proposition is its personalized, convenient, and accessible healthcare model, allowing users to manage health needs virtually or in-person when necessary. CloseKnit aims to fill gaps in primary care access, especially for those without a primary care physician, by offering a comprehensive and user-friendly experience[1][3][5].