Coastal Community Credit Union is a Vancouver Island-based financial organization focused on improving members' financial health. They offer a range of personal banking services, including mortgages, wealth management, and insurance. Their target audience includes individuals and communities across Vancouver Island. The unique selling proposition (USP) is their commitment to community development and financial wellness, providing resources and support to enhance financial literacy and stability. They also offer incentives like cash back on mortgages and educational rewards, emphasizing community involvement and member benefits[2][4].