Cofundr is a peer-to-peer (P2P) crowd financing platform registered with the Securities Commission Malaysia. It connects micro, small, and medium enterprises (MSMEs) with investors, providing alternative financing options. Investors receive risk-adjusted returns, while businesses gain working capital. Cofundr also promotes insurance awareness among SMEs through its KitaCover campaign. The unique selling proposition is its user-friendly fintech platform offering flexible terms and competitive rates, making it accessible for both SMEs and first-time investors. The target audience includes MSMEs seeking financing and investors looking for diversified, socially responsible investment opportunities.