Company Overview: Coinbase is a leading cryptocurrency exchange platform that allows users to buy, sell, transfer, and store digital currencies securely. It offers services like Coinbase Pro for professional traders, Coinbase Wallet for decentralized app access, and institutional solutions like Coinbase Prime. Target Audience: Retail and institutional investors. Unique Selling Proposition (USP): Coinbase's USP is its user-friendly interface, deep liquidity, and regulatory compliance, making it a trusted platform for both beginners and advanced traders. It also provides educational resources and a wide range of cryptocurrencies, enhancing its appeal to a broad audience.