The Colorado Rural Electric Association (CREA) represents and serves 21 of Colorado's 22 electric cooperatives and Tri-State Generation and Transmission Association. CREA does not generate or distribute electricity but supports its member cooperatives, which serve nearly 1.5 million rural consumers across Colorado. Their services include advocacy, education, and assistance to member co-ops. The target audience is rural electric consumers and cooperatives. The unique selling proposition is providing essential electricity services to rural areas through a cooperative model, emphasizing community ownership and support. CREA's role is crucial in maintaining and advancing rural electric infrastructure.