Commonwealth Bank of Australia is a multinational bank offering retail, business, and institutional banking services, including loans, credit cards, insurance, investments, and superannuation. It serves individuals, businesses, and government entities across Australia, New Zealand, Asia, the U.S., and the U.K. through brands like Bankwest and ASB Bank[1][2]. The bank's unique selling proposition is its comprehensive financial solutions and extensive network, making it a one-stop-shop for diverse financial needs. Its target audience includes a wide range of customers seeking integrated banking services.