Companhia Excelsior de Seguros is a Brazilian insurance company with over 80 years of experience, offering a diverse portfolio of insurance products for personal and corporate protection. Their services include responsibility civil, guarantee, habitational, aeronautical, and life insurance. The target audience spans individuals and businesses across various sectors. The unique selling proposition (USP) is their personalized service, strong market presence, especially in the Northeast region, and commitment to customer satisfaction through innovative technology and transparent processes[1]. This approach ensures tailored solutions for clients, enhancing trust and reliability in the market.