Conectados seems to be related to a payment system, as indicated by the "Mapa de Comercios" on their website, which allows users to find locations where they can make payments and purchases using their system[2]. However, specific details about their services, target audience, and unique selling proposition (USP) are not directly available from the provided URLs. Typically, a company like this might focus on facilitating transactions and offering convenience to consumers and businesses through innovative payment solutions. Their USP could be the ease and accessibility of their payment system across various locations.